DataSource in the News!

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

DataSource Announces Phil Schoonmaker As New CEO

Posted by Jennifer Zamzow on 5/24/17 9:07 AM

Appoints New Management Team Members to Support Growth Strategy

(KANSAS CITY, MO) - May 24, 2017 - DataSource, Inc., a leading provider of end-to-end integrated branded supply chain ma naged serv ices, today announced the appointment of Phil Schoonmaker a s Chief Executive Officer.  In addition, the Company announced additional leadership changes aimed to revitalize and drive  gro wth across the platform, including the add ition of Kendra Wright as Chief Operati n g Officer, Christopher Lamb as C hief Strategy Officer, and Yesenia Medina as Vice President, Client Engagement.  These management changes are designed to ensure DataSource has the ideal leadership structure in place to serve its growing national customer base,  drive strategic and operational excellence, and position it for continued success.

 

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Matchbox Food Group Enlists DataSource to Power Local Marketing Initiatives for Portfolio of Restaurant Brands

Posted by Tracy Sloger on 5/9/16 10:44 AM

(KANSAS CITY, MO) – May 9, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that multi-brand concept, Matchbox Food Group, retained DataSource to support Matchbox’s growth and entry into new markets.

Matchbox Food Group LLC, is the operator of Washington, D.C. based restaurant concepts matchbox, DC-3 and Ted's Bulletin. Every Matchbox Food Group restaurant is set to provide customers with a rustic ambiance where talented chefs prepare a variety of simple artisan foods. While each brand has its own story, an unrivaled passion and strong community spirit remain constant.

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Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

Zaxby's Hires DataSource to Power Local Marketing Initiatives

Posted by Tracy Sloger on 5/2/16 1:31 PM

 

(KANSAS CITY, MO) – May 2, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Zaxby’s Franchising LLC, a growing fast casual restaurant brand, has hired the company to provide managed marketing solutions to drive efficiencies in local marketing.

Zaxby's Franchising LLC, ranked No. 25 in 2015 on QSR Magazine’s annual list of the top 50 brands in the quick service and fast casual industries, is headquartered in Athens, Georgia. Zaxby’s currently operates more than 700 locations in 16 states.

Zaxby’s is retaining DataSource to support multi-channel marketing execution, including marketing asset management (MAM) technology, print management, promotional products/apparel and local store marketing. The marketing program is designed to drive efficiencies and ROI across key corporate departments, including training, human resources and marketing.

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Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

DataSource to Provide Denny's Multiple Print Management and Distributed Marketing Functions

Posted by Tracy Sloger on 4/14/16 8:41 AM

(KANSAS CITY, MO) – April 14, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Denny’s Corporation (Denny’s), one of America's largest franchised full-service restaurant chains, has hired the Company to provide managed printing and distribution solutions across multiple departments to drive efficiencies and improve ROI as the popular restaurant brand continues to expand.

For over 60 years, Denny’s has provided patrons with breakfast, lunch and dinner around the clock, each day of the year. As of December 30, 2015, Denny's had 1,710 franchised, licensed, and company restaurants around the world with combined sales of $2.7 billion.

Denny’s is relying upon DataSource to provide a number of managed printing and distribution solutions, including Local Store Marketing items, Print Management, Branded Merchandise and Training Materials. The services will be implemented to support key operating functions across multiple departments including training, human resources, and marketing.

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Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

Eagle Home Mortgage Retains DataSource to Support Brand Growth with Marketing Execution Solutions

Posted by Tracy Sloger on 3/4/16 10:54 AM

(KANSAS CITY, MO) – March 4, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Eagle Home Mortgage has partnered with DataSource to support the brand’s growth by automating and streamlining its marketing efforts in the numerous local regions it serves.

Eagle Home Mortgage is a financial services subsidiary of Lennar Corporation, a S&P 500 real estate and financial services leader, which employs over 6,600 associates nationwide and is one of the nation’s largest home builders with over 800,000 homes sold and delivered.

DataSource will provide its traditional managed marketing services and technology solutions to improve the process of creating, procuring and distributing branded merchandise materials to over 80 branch offices nationally. This will include the development of a customized marketing portal for branch management and mortgage bankers to access branded materials; establishing a network of branded partners to serve as local vendors; manage warehousing and fulfillment; and the ability to track usage, inventory, and maintain budget control for market materials. These marketing initiatives will allow Eagle Home Mortgage to avoid “silo buying” and streamline their marketing efforts while minimizing manual interaction.

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Topics: marketing services, brand management, brand supply chain, store profiling

In The Press: Brand Power in Print and Promotional Items

Posted by David Holland on 2/10/16 2:27 PM

As Featured on GoPrintandPromo.com

David Holland has made a name for himself in the print world with his innovative supply-chain and marketing services solutions. But while Holland’s career may be a testament to his ability to execute complex strategies, his initial path was more direct. Like many new graduates, he was after two things: passion and financial stability. He found both.

“I was like many [people] after graduating from college in 1980—my first thought was to find a job and make some money,” Holland recalled. “Little did I know that that first job would lead to a passion for an industry that would change in the next 30 years more than [it had] in the prior 200.”

Inspired by the fundamentals of hard work and personal responsibility, Holland climbed the ranks in management for major corporations, including Reynolds and Reynolds Company, and Relizon, the latter of which was eventually acquired by Workflow Management, the parent company of WorkflowOne.

During his presidency at WorkflowOne, Holland led a transition involving new clientdriven technology, with an emphasis on customer satisfaction. He parted ways with the company in 2007, and WorkflowOne’s loss became DataSource’s gain. As president and CEO, Holland has stayed busy spearheading DataSource’s transformation from a broadbased print supply-chain leader to a marketing- and brand-focused partner to big-name retailers, providing marketing as a service.

Read on as Holland talks shop.

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Topics: branded merchandise, promotional products, print on demand, print management

DataSource Launches Digital Presence Management

Posted by Tracy Sloger on 10/10/15 2:43 PM

(KANSAS CITY, MO) – October 12, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, today announced the launch of their B2Local® Digital Presence Management platform designed to analyze a national brand’s digital footprint and provide hyper-focused results to improve online engagement and search rankings within local markets from one centralized location.

The easy to access and utilize platform is designed evaluate organic search results, business listings, and social media engagement in the effort to improve Search Engine Optimization (SEO) results, engage new and existing customers, and increase lead generation with the goal of ultimately driving revenue in local markets.

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Topics: digital presence management

Gartner Recognition Continues for DataSource

Posted by Tracy Sloger on 9/15/15 8:17 AM

Gartner Recognizes DataSource Within Four Categories of their ‘Hype Cycle for CRM’ Report

(KANSAS CITY, MO) – September 15, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today it has been included within four categories of Gartner’s newest “Hype Cycle for CRM” report, including:

  • MRM: Marketing Asset Management

  • Global Integrated MRM

  • MRM: Marketing Fulfillment, and

  • MRM: Creative Production Management

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Topics: marketing asset management, crm marketing applications, marketing resource management, marketing CRM

In The Press: Promotional Items for the Financial Industry

Posted by Michelle England on 7/1/15 12:04 PM

As Featured on ASICentral.com

You can bank on a plethora of sales opportunities with financial institutions. Representing 7.5% of ad specialty revenues, this market ranks in fourth place.

Cardinal rule number one: Know your customer. Retail banks and financial service companies are shifting their focus to their customer. Increased competition and a low-growth, low-margin business environment is forcing banks to find ways to distinguish themselves in an increasingly commoditized world, according to a report, “2015 Retail Banking Trends,” published by Strategy& (formerly Booz & Co.).

“Although most banks have virtually identical products, their customers are obviously distinct, and hence, offer these firms a pathway for differentiation,” the report says. This represents a tremendous opportunity for the promotional product industry, and the finance sector with its reliance on referrals and relationships is one of its top markets. Representing 7.5% of ad specialty revenue, the finance market ranks as number four of the top five markets for ad specialty sales.

“Loan officers, sales reps and agents are seeking a one-to-one connection with potential clients, and promotional products are a good way to intersect and give those prospects an item to keep them top of mind,” says Michelle England, director of branded merchandise at DataSource Inc. (asi/174103).

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Topics: branded merchandise, promotional products

In The Press: Beyond Technology: 5 Keys to Managing Menu Updates

Posted by Lorie Zacharias-Verdi on 6/23/15 9:44 AM

As Featured in FastCasual.com

While many restaurant operators may be in good shape when it comes to meeting the caloric-labeling deadline of December 1, not all have considered the (print) execution efforts for menu boards, to-go menus, catering menus and related signage.  All printed and digital items must contain current nutritional data, and the execution solution that streamlines the production and delivery of these printed items is the key ingredient to a successful implementation.

So, what does this solution look like? 

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Topics: restaurant marketing, managed services provider

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