DataSource in the News!

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Tracy Sloger

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.
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Recent Posts

Matchbox Food Group Enlists DataSource to Power Local Marketing Initiatives for Portfolio of Restaurant Brands

Posted by Tracy Sloger on 5/9/16 10:44 AM

(KANSAS CITY, MO) – May 9, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that multi-brand concept, Matchbox Food Group, retained DataSource to support Matchbox’s growth and entry into new markets.

Matchbox Food Group LLC, is the operator of Washington, D.C. based restaurant concepts matchbox, DC-3 and Ted's Bulletin. Every Matchbox Food Group restaurant is set to provide customers with a rustic ambiance where talented chefs prepare a variety of simple artisan foods. While each brand has its own story, an unrivaled passion and strong community spirit remain constant.

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Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

Zaxby's Hires DataSource to Power Local Marketing Initiatives

Posted by Tracy Sloger on 5/2/16 1:31 PM

 

(KANSAS CITY, MO) – May 2, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Zaxby’s Franchising LLC, a growing fast casual restaurant brand, has hired the company to provide managed marketing solutions to drive efficiencies in local marketing.

Zaxby's Franchising LLC, ranked No. 25 in 2015 on QSR Magazine’s annual list of the top 50 brands in the quick service and fast casual industries, is headquartered in Athens, Georgia. Zaxby’s currently operates more than 700 locations in 16 states.

Zaxby’s is retaining DataSource to support multi-channel marketing execution, including marketing asset management (MAM) technology, print management, promotional products/apparel and local store marketing. The marketing program is designed to drive efficiencies and ROI across key corporate departments, including training, human resources and marketing.

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Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

DataSource to Provide Denny's Multiple Print Management and Distributed Marketing Functions

Posted by Tracy Sloger on 4/14/16 8:41 AM

(KANSAS CITY, MO) – April 14, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Denny’s Corporation (Denny’s), one of America's largest franchised full-service restaurant chains, has hired the Company to provide managed printing and distribution solutions across multiple departments to drive efficiencies and improve ROI as the popular restaurant brand continues to expand.

For over 60 years, Denny’s has provided patrons with breakfast, lunch and dinner around the clock, each day of the year. As of December 30, 2015, Denny's had 1,710 franchised, licensed, and company restaurants around the world with combined sales of $2.7 billion.

Denny’s is relying upon DataSource to provide a number of managed printing and distribution solutions, including Local Store Marketing items, Print Management, Branded Merchandise and Training Materials. The services will be implemented to support key operating functions across multiple departments including training, human resources, and marketing.

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Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

Eagle Home Mortgage Retains DataSource to Support Brand Growth with Marketing Execution Solutions

Posted by Tracy Sloger on 3/4/16 10:54 AM

(KANSAS CITY, MO) – March 4, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Eagle Home Mortgage has partnered with DataSource to support the brand’s growth by automating and streamlining its marketing efforts in the numerous local regions it serves.

Eagle Home Mortgage is a financial services subsidiary of Lennar Corporation, a S&P 500 real estate and financial services leader, which employs over 6,600 associates nationwide and is one of the nation’s largest home builders with over 800,000 homes sold and delivered.

DataSource will provide its traditional managed marketing services and technology solutions to improve the process of creating, procuring and distributing branded merchandise materials to over 80 branch offices nationally. This will include the development of a customized marketing portal for branch management and mortgage bankers to access branded materials; establishing a network of branded partners to serve as local vendors; manage warehousing and fulfillment; and the ability to track usage, inventory, and maintain budget control for market materials. These marketing initiatives will allow Eagle Home Mortgage to avoid “silo buying” and streamline their marketing efforts while minimizing manual interaction.

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Topics: marketing services, brand management, brand supply chain, store profiling

DataSource Launches Digital Presence Management

Posted by Tracy Sloger on 10/10/15 2:43 PM

(KANSAS CITY, MO) – October 12, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, today announced the launch of their B2Local® Digital Presence Management platform designed to analyze a national brand’s digital footprint and provide hyper-focused results to improve online engagement and search rankings within local markets from one centralized location.

The easy to access and utilize platform is designed evaluate organic search results, business listings, and social media engagement in the effort to improve Search Engine Optimization (SEO) results, engage new and existing customers, and increase lead generation with the goal of ultimately driving revenue in local markets.

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Topics: digital presence management

Gartner Recognition Continues for DataSource

Posted by Tracy Sloger on 9/15/15 8:17 AM

Gartner Recognizes DataSource Within Four Categories of their ‘Hype Cycle for CRM’ Report

(KANSAS CITY, MO) – September 15, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today it has been included within four categories of Gartner’s newest “Hype Cycle for CRM” report, including:

  • MRM: Marketing Asset Management

  • Global Integrated MRM

  • MRM: Marketing Fulfillment, and

  • MRM: Creative Production Management

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Topics: marketing asset management, crm marketing applications, marketing resource management, marketing CRM

Leading Transportation Company Retains DataSource to Implement Awards Merchandise Program

Posted by Tracy Sloger on 5/12/15 12:52 PM

(KANSAS CITY, MO) – May 12, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that a leading transportation brand has hired the Company to provide technology and managed marketing services for their branded merchandise associate awards program.

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Topics: branded merchandise

DataSource Trademarks B2Local® Marketing Solution For Large Brands Seeking to Reach Local Audiences

Posted by Tracy Sloger on 3/31/15 11:03 AM


(KANSAS CITY, MO) – March 31, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that it has earned a Certificate of Registration for its unique B2Local® concept of delivering Marketing as a Service (MaaS) solutions for enterprise brands with distributed locations and representatives.

B2Local Marketing from DataSource

DataSource provides MaaS and Marketing Resource Management (MRM) solutions for hundreds of well-known enterprise brands, including Mattress Firm, Compassionate Care Hospice, and Phillips Edison.  These engagements have honed the Company’s expertise in understanding and addressing challenges faced by enterprise level marketers and supply chain executives, and those experienced by local marketers and storeowners. DataSource provides the industry expertise to manage all aspects of brand delivery; including services and technology. DataSource enables its clients to manage the marketing lifecycle, improving quality, price, speed to market and brand control, while automating direct to store multi-channel content execution.

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Topics: B2Local Marketing

Leading Grocery Retailer Retains DataSource Technology for Local Marketing Execution

Posted by Tracy Sloger on 3/4/15 7:30 AM

(KANSAS CITY, MO) – March 4, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced a leading grocery chain has hired the Company to provide its customizable MarketNow B2Local® technology and services solution to power the brand’s local store marketing efforts.

Owned by a Fortune 100 company and considered one of the largest companies in the US grocery channel, the brand serves over 4 million customers each week in over 1,300 store locations. To support this impressive scale and future growth, the brand has retained DataSource to implement its MarketNow technology and service solution to power local marketing initiatives and campaigns, as well as to seamlessly support grand openings. The proprietary platform will allow corporate marketers to manage the creative lifecycle from inception through distribution, and provide local store retailers easy access to customizable, multi-channel marketing campaign materials. The services and technology solution will help reduce creative and administrative time, eliminate inefficiencies in the supply chain, enhance reporting and improve budgeting and cost allocation.

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Topics: marketing asset management, leading managed marketing services provider, local store marketing, B2Local Marketing

In the Press: Chain Store Age; Emergence of Omnichannel Marketing

Posted by Tracy Sloger on 10/29/14 2:35 PM

From Chain Store Age, October 2014

The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many. 
 
While most of us acknowledge the obvious benefits of coordinating marketing efforts through multiple channels, there is still some question as to what omnichannel marketing is and how it can be integrated into traditional marketing efforts for stores and sales groups with hyper-local audiences. While it is true that digital and social marketing provide multiple channels and means for engagement as well as execution, there are still many traditional marketing roles within an omnichannel marketing campaign for you to consider.
 
So what is omnichannel marketing? Omnichannel provides a seamless approach for consumer engagement with brands, allowing them to experience the product or services, rather than just make a one-time purchasing decision. Now more than ever, customers and clients are touched through various marketing vehicles, all of which either possess or lead to a call to action that not only results in a purchasing decision, but in future purchases, engagements, and referrals. 
 
Below are some areas to focus on when discussing and implementing an omnichannel strategy.
 
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Topics: Omni-Channel Marketing, brand supply chain, integrated marketing

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