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DataSource Names Eugene Arokiasamy CTO

Posted by Tracy Sloger on 7/16/14 7:00 AM

EugeneDataSource Inc., one of America’s leading managed marketing services providers, today announced the promotion of Eugene Arokiasamy to Chief Technology Officer (CTO).

“Electing strategic, dedicated leaders is crucial to driving our key growth plans,” said David Holland, CEO and President of DataSource “I’ve had the opportunity to work closely with Eugene over the past six years in growing our technology capabilities and building stronger relationships with our clients. Our success is built on great people, intense commitment to our clients, and collaborative leadership that empowers critical customer knowledge. Eugene personifies these qualities.”

Arokiasamy is a dynamic technology leader with over 16 years’ experience in working directly on consumer websites, sales, products and systems with a clear understanding of how technology can solve challenges. In his eight-year tenure with DataSource, Arokiasamy has championed strategic planning, creating the blueprint for the company’s cutting-edge technology platform and executing the development of DataSource’s technology offerings to meet the ever-growing needs of its clients. He has also spear-headed the innovation, product development, and execution of DataSource’s proprietary software applications, setting DataSource apart from its competitors and creating multiple opportunities for revenue generation. Arokiasamy serves as a strategic counsel for clients in planning, designing and executing technology solutions on highly visible brand work, while engineering significant process improvements for both internal and external clients.

In his new role as CTO, Arokiasamy, will be responsible for the continued growth of DataSource’s technology offerings as well as managing the integration of digital tools and automation platforms into a robust Marketing Resource Management (MRM) environment. “In the last few years, DataSource has evolved dramatically to provide additional technology-based solutions that enable better processes, efficiency gains, and cost savings for our clients. It’s been exciting to be part of such a dynamic team,” expressed Arokiasamy. Arokiasamy will continue to lead engagements based on technology and tools, on behalf of leading brands like Applebee’s, William Grant, Bayada, Carlson Hotels and Pinkberry, to name a few.

“Our Marketing as a Service offering has been rapidly expanding to meet the ever-evolving needs of our clients, which has presented Eugene with an incredible opportunity to not only define the offering, but grow DataSource’s ability to respond to what our clients have been asking for,” said John Zell, COO at DataSource.

Arokiasamy will report to Zell, his promotion is effective immediately.

About DataSource

DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at and follow them on Facebook and Twitter @DataSourceInc.

Topics: Eugene Arokiasamy, In The Press, News & Press, datasource

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