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DataSource Signs P.F. Chang’s to Bolster Marketing and Operations Support

Posted by Tracy Sloger on 4/22/14 9:53 AM

(KANSAS CITY, MO) DataSource, Inc., one of America’s leading managed services providers, announced they have signed an agreement with P.F. Chang’s to provide supply chain management services, training materials, multi-channel marketing campaign support, and menu management technology.

DataSource will work closely with P.F. Chang’s to develop efficient marketing processes for printing, fulfillment, point-of-sale materials, local marketing and advertising, and other services and products related to streamlining the restaurant’s approach to marketing. DataSource will also provide menu management technology, controlling data as it varies by restaurant and region.

For over 20 years, P.F. Chang’s has been serving Asian-inspired dishes in an upscale yet casual setting. With well over 200 restaurant locations throughout the United States, the restaurant has become a fixture for those seeking an exceptional dining experience for lunch or dinner.

“We are thrilled to enter into this partnership with a restaurant of such a strong reputation as P.F. Chang’s,” said David Holland, CEO of DataSource. “It is our goal in any relationship to provide branded, effective content that can be used to build each restaurant’s business and grow their customer-base.”

About P.F. Chang’s China Bistro, Inc.

P.F. Chang’s China Bistro, Inc.®, owns and operates two restaurant concepts in the Asian niche. P.F. Chang’s features a blend of high-quality, Asian-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner® offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment, offering attentive counter service and take-out flexibility. In addition, the Company has extended the P.F. Chang’s brand to international markets and retail products both of which are operated under licensing agreements. For more information on P.F. Chang’s, please visit pfchangs.com, and follow them on Facebook and Twitter @PFChangs.

To read the complete Press Release, Click Here.

Topics: marketing services, operations services, News & Press, supply chain management services

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