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DataSource to Provide Denny's Multiple Print Management and Distributed Marketing Functions

Posted by Tracy Sloger on 4/14/16 8:41 AM

Denny's Retains DataSource for Multiple Print and Distribution Needs(KANSAS CITY, MO) – April 14, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Denny’s Corporation (Denny’s), one of America's largest franchised full-service restaurant chains, has hired the Company to provide managed printing and distribution solutions across multiple departments to drive efficiencies and improve ROI as the popular restaurant brand continues to expand.

For over 60 years, Denny’s has provided patrons with breakfast, lunch and dinner around the clock, each day of the year. As of December 30, 2015, Denny's had 1,710 franchised, licensed, and company restaurants around the world with combined sales of $2.7 billion.

Denny’s is relying upon DataSource to provide a number of managed printing and distribution solutions, including Local Store Marketing items, Print Management, Branded Merchandise and Training Materials. The services will be implemented to support key operating functions across multiple departments including training, human resources, and marketing.

“We are thrilled to enter into a strategic partnership with Denny’s, an iconic American brand, to support their local store marketing print initiatives by establishing printing and distribution solutions,” said David Holland, CEO of DataSource. “Our goal, as with any client, is to design a user-friendly platform and processes that enable the execution of enterprise level marketing campaigns on the local level. We are confident that the services offered will improve efficiencies and cut operating costs, drive ROI across multiple departments, and ultimately support corporate and franchisee growth.”

About DataSource, Inc.

DataSource, Inc., based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at www.data-source.com and follow them on Facebook and Twitter @DataSourceInc

About Denny's Corporation

Denny's Corporation is the franchisor and operator of one of America's largest franchised full-service restaurant chains, based on the number of restaurants.  As of December 30, 2015, Denny's had 1,710 franchised, licensed, and company restaurants around the world with combined sales of $2.7 billion including 111 restaurants in Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Chile, Curaçao, and El Salvador, and 164 company operated restaurants in the United States.  For further information on Denny's, including news releases, links to SEC filings and other financial information, please visit the Denny's investor relations website at investor.dennys.com.

 

Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

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