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Gartner Recognition Continues for DataSource

Posted by Tracy Sloger on 9/15/15 8:17 AM

DataSource Named in four Gartner CRM Hype Cycle Categories

Gartner Recognizes DataSource Within Four Categories of their ‘Hype Cycle for CRM’ Report

(KANSAS CITY, MO) – September 15, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today it has been included within four categories of Gartner’s newest “Hype Cycle for CRM” report, including:

  • MRM: Marketing Asset Management

  • Global Integrated MRM

  • MRM: Marketing Fulfillment, and

  • MRM: Creative Production Management

Authored by Gartner Principal Analyst, Kimberly Collins, “Hype Cycle for CRM” provides a synopsis of the report, described as “Marketing applications vary greatly in maturity and user adoption. Gartner's Hype Cycle can help IT application leaders work with marketing to identify opportunities for IT investment, understand strengths and challenges, and determine business benefits for marketing applications.” The link to access the report can be found here: 

DataSource is recognized for its commitment to support big brands throughout industries spanning retail, restaurant, financial services, healthcare, automotive, and more. A premier managed marketing services provider, DataSource provides Marketing Resource Management (MRM) capabilities that include Marketing Asset Management, Global Integration, Creative Production, and Marketing Fulfillment.

“We are thrilled that Gartner, an organization whose in-depth analysis is counted upon by businesses and organizations across the global landscape, has chosen to include us in the ‘Hype Cycle for CRM’ report,” said David Holland, CEO of DataSource. “DataSource was recognized for many of the MRM functions and capabilities provided through our proprietary MarketNow platform. MarketNow is relied upon for turnkey marketing solutions by brands with hundreds or even thousands of locations to efficiently streamline their marketing efforts, providing substantial return on investment.”

About DataSource

DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at and follow them on Facebook and Twitter @DataSourceInc


Topics: marketing asset management, crm marketing applications, marketing resource management, marketing CRM

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