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Matchbox Food Group Enlists DataSource to Power Local Marketing Initiatives for Portfolio of Restaurant Brands

Posted by Tracy Sloger on 5/9/16 10:44 AM

Matchbox Retains DataSource for Local Store Marketing Execution(KANSAS CITY, MO) – May 9, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that multi-brand concept, Matchbox Food Group, retained DataSource to support Matchbox’s growth and entry into new markets.

Matchbox Food Group LLC, is the operator of Washington, D.C. based restaurant concepts matchbox, DC-3 and Ted's Bulletin. Every Matchbox Food Group restaurant is set to provide customers with a rustic ambiance where talented chefs prepare a variety of simple artisan foods. While each brand has its own story, an unrivaled passion and strong community spirit remain constant.

DataSource will provide its traditional managed marketing services and technology solutions. These functions will include procurement management that will drive down costs through bidding, negotiation, and purchasing of marketing materials; print, uniform and branded merchandise management that ensure brand consistency and compliance; and Marketing Asset Management technology to store, customize, order, and track marketing, training and operational materials. 

”We are excited to join the DataSource family of brands,” said Chris Kermode, Senior Director of Purchasing at Matchbox. “Our growth requires a partner that can help us scale. The expertise DataSource brings to restaurant groups makes them an ideal partner to support Matchbox as we expand into new regions throughout the United States. The suite of services will help us with procurement management and local store marketing execution across all of our brands.”

 

About Matchbox Foodgroup

Matchbox Food Group is the innovative restaurant group founded by Ty Neal, Mark Neal & Drew Kim, which operates 12 distinct restaurants throughout the U.S.  Headquartered in Washington, D.C., Matchbox Food Group’s portfolio includes matchbox, Ted’s BULLETIN, and DC-3.  Each brand offers high quality, chef-driven food and beverages in a distinctive, casual, high-energy atmosphere.  For more information about Matchbox Food Group and its concepts, please visit matchboxfoodgroup.com.

 

About DataSource

DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at www.data-source.com and follow them on Facebook and Twitter @DataSourceInc

 

Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

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