DataSource in the News!

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

In The Press: Beyond Technology: 5 Keys to Managing Menu Updates

Posted by Lorie Zacharias-Verdi on 6/23/15 9:44 AM

As Featured in

While many restaurant operators may be in good shape when it comes to meeting the caloric-labeling deadline of December 1, not all have considered the (print) execution efforts for menu boards, to-go menus, catering menus and related signage.  All printed and digital items must contain current nutritional data, and the execution solution that streamlines the production and delivery of these printed items is the key ingredient to a successful implementation.

So, what does this solution look like? 

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Topics: restaurant marketing, managed services provider

In The Press: 4 Tips for a Branded Merchandise Strategy

Posted by Michelle England on 6/1/15 1:02 PM

We are honored to be featured in Total Retail; a Retailer's Source for Content and Community and are excited to share this article with our audience. As always, if we can help you with your integrated branded merchandise programs, please email to or give us a call at 877.846.9120.


Branded merchandise (i.e., promotional product) has always been seen as a sidebar for grand openings or sponsorships; however, it should play an integral role within your overall marketing strategy. Through the use of branded merchandise, retailers can show brand personality, reinforce their message and understanding of target audience, and engage with customers in a way that will create brand resonance. Case in point, a 2014 study conducted by the Advertising Specialty Institute found that promotional products deliver commanding advertiser recall among 85 percent of consumers surveyed.

However, to achieve optimal results with your branded merchandise, it’s important to have a strategy in place that’s tailored to the needs of your target customers. Here are some tips to make sure you use promotional products effectively:

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Topics: branded merchandise, promotional products

Leading Transportation Company Retains DataSource to Implement Awards Merchandise Program

Posted by Tracy Sloger on 5/12/15 12:52 PM

(KANSAS CITY, MO) – May 12, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that a leading transportation brand has hired the Company to provide technology and managed marketing services for their branded merchandise associate awards program.

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Topics: branded merchandise

DataSource Trademarks B2Local® Marketing Solution For Large Brands Seeking to Reach Local Audiences

Posted by Tracy Sloger on 3/31/15 11:03 AM

(KANSAS CITY, MO) – March 31, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that it has earned a Certificate of Registration for its unique B2Local® concept of delivering Marketing as a Service (MaaS) solutions for enterprise brands with distributed locations and representatives.

B2Local Marketing from DataSource

DataSource provides MaaS and Marketing Resource Management (MRM) solutions for hundreds of well-known enterprise brands, including Mattress Firm, Compassionate Care Hospice, and Phillips Edison.  These engagements have honed the Company’s expertise in understanding and addressing challenges faced by enterprise level marketers and supply chain executives, and those experienced by local marketers and storeowners. DataSource provides the industry expertise to manage all aspects of brand delivery; including services and technology. DataSource enables its clients to manage the marketing lifecycle, improving quality, price, speed to market and brand control, while automating direct to store multi-channel content execution.

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Topics: B2Local Marketing

Leading Grocery Retailer Retains DataSource Technology for Local Marketing Execution

Posted by Tracy Sloger on 3/4/15 7:30 AM

(KANSAS CITY, MO) – March 4, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced a leading grocery chain has hired the Company to provide its customizable MarketNow B2Local® technology and services solution to power the brand’s local store marketing efforts.

Owned by a Fortune 100 company and considered one of the largest companies in the US grocery channel, the brand serves over 4 million customers each week in over 1,300 store locations. To support this impressive scale and future growth, the brand has retained DataSource to implement its MarketNow technology and service solution to power local marketing initiatives and campaigns, as well as to seamlessly support grand openings. The proprietary platform will allow corporate marketers to manage the creative lifecycle from inception through distribution, and provide local store retailers easy access to customizable, multi-channel marketing campaign materials. The services and technology solution will help reduce creative and administrative time, eliminate inefficiencies in the supply chain, enhance reporting and improve budgeting and cost allocation.

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Topics: marketing asset management, leading managed marketing services provider, local store marketing, B2Local Marketing

In the Press: Healthcare Business Today; A Comprehensive Marketing Strategy for Integrating and Streamlining Communications Efforts

Posted by David Holland on 12/1/14 9:57 AM

From Healthcare Business Today, November 2014

For communications professionals in the healthcare industry, especially those handling marketing responsibilities for multi-location facilities, maintaining order and quality control in a cost-effective manner is paramount. Unfortunately, this is easier said than done.

Brochures, flyers, training materials, and other collateral cost money to print and ship. Promotional items used organization wide for employee programs, corporate promotions and company stores such as pens, business cards, and others require budget allocation that is often forgotten. Even when the materials are created in-house, it can be difficult to produce and store them at facilities in a certain region, let alone around the country.  For local facilities, customization is crucial, and measurement becomes a challenge, as enterprise level marketers are tasked with procurement, production, fulfillment, housing, and more.

For those reasons, and others, Marketing Resource Management (MRM) has emerged as a comprehensive marketing strategy for healthcare organizations looking to integrate and streamline communications efforts.  According to the leading analyst firm, Gartner, MRM is “a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.” How does this apply to healthcare marketing? Let’s lead with an example:

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Topics: Omni-Channel Marketing, brand supply chain, integrated marketing, marketing resource management, Marketing as a Service (MaaS), healthcare marketing

In the Press: Chain Store Age; Emergence of Omnichannel Marketing

Posted by Tracy Sloger on 10/29/14 2:35 PM

From Chain Store Age, October 2014

The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many. 
While most of us acknowledge the obvious benefits of coordinating marketing efforts through multiple channels, there is still some question as to what omnichannel marketing is and how it can be integrated into traditional marketing efforts for stores and sales groups with hyper-local audiences. While it is true that digital and social marketing provide multiple channels and means for engagement as well as execution, there are still many traditional marketing roles within an omnichannel marketing campaign for you to consider.
So what is omnichannel marketing? Omnichannel provides a seamless approach for consumer engagement with brands, allowing them to experience the product or services, rather than just make a one-time purchasing decision. Now more than ever, customers and clients are touched through various marketing vehicles, all of which either possess or lead to a call to action that not only results in a purchasing decision, but in future purchases, engagements, and referrals. 
Below are some areas to focus on when discussing and implementing an omnichannel strategy.
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Topics: Omni-Channel Marketing, brand supply chain, integrated marketing

National Bedding Retailer, Mattress Firm, Retains DataSource

Posted by Tracy Sloger on 10/28/14 6:00 AM

(KANSAS CITY, MO) – October 28, 2014 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Mattress Firm, a leading mattress and bedding specialty retailer, has hired the Company to provide branded solutions for merchandise, new hire kits, monthly employee recognition awards, monthly training collateral kitting and fulfillment and more.

With over 1,500 locations throughout the United States and 3,000 employees, Mattress Firm is the nation’s leading mattress and bedding retailer. In addition to providing well-known bedding products at affordable prices, the brand has fueled its growth through acquisitions, such as the purchase and rebrand of Mattress Liquidators, Inc., parent company of Mattress King and Bedmart retail stores. This growth has increased the need for an efficient and scalable employee recognition strategy, as well as learning and development branded solutions, which will be implemented and maintained by DataSource.

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DataSource Hires Cameron Thompson as Chief Revenue Officer

Posted by Tracy Sloger on 10/16/14 10:02 AM

KANSAS CITY, MO) – October 16, 2014 -- DataSource Inc., one of America’s leading managed marketing services providers, announced today they have hired Cameron Thompson as Chief Revenue Officer, effective immediately.

With over 25 years of experience in building and sustaining client relationships, Thompson will make an immediate impact within the organization as DataSource continues to establish long-term partnerships with internationally recognized brands in the retail, restaurant, financial, and insurance spaces, among others. Prior to his hiring at DataSource, Thompson was Founder and CEO of Vettia an analytics and Campaign Management start-up. Before that Thompson has held senior leadership roles within publically traded marketing services companies including Acxiom, Harte-Hanks and Peppers and Rogers Group.

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Topics: In The Press

Gallagher Home Health Hires DataSource to Provide Marketing Resource Management Solutions

Posted by Tracy Sloger on 10/13/14 9:43 AM

(KANSAS CITY, MO) – October 13, 2014 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Gallagher Home Health, a Medicare-certified premier provider of health care services in Pennsylvania, has retained DataSource to provide marketing resource management (MRM) solutions for the brand as it continues to serve families and individuals throughout the region.

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Topics: News & Press, marketing resource management, healthcare supply chain

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