DataSource in the News!

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

DataSource Trademarks B2Local® Marketing Solution For Large Brands Seeking to Reach Local Audiences

Posted by Tracy Sloger on 3/31/15 11:03 AM


(KANSAS CITY, MO) – March 31, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that it has earned a Certificate of Registration for its unique B2Local® concept of delivering Marketing as a Service (MaaS) solutions for enterprise brands with distributed locations and representatives.

B2Local Marketing from DataSource

DataSource provides MaaS and Marketing Resource Management (MRM) solutions for hundreds of well-known enterprise brands, including Mattress Firm, Compassionate Care Hospice, and Phillips Edison.  These engagements have honed the Company’s expertise in understanding and addressing challenges faced by enterprise level marketers and supply chain executives, and those experienced by local marketers and storeowners. DataSource provides the industry expertise to manage all aspects of brand delivery; including services and technology. DataSource enables its clients to manage the marketing lifecycle, improving quality, price, speed to market and brand control, while automating direct to store multi-channel content execution.

Read More

Topics: B2Local Marketing

Leading Grocery Retailer Retains DataSource Technology for Local Marketing Execution

Posted by Tracy Sloger on 3/4/15 7:30 AM

(KANSAS CITY, MO) – March 4, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced a leading grocery chain has hired the Company to provide its customizable MarketNow B2Local® technology and services solution to power the brand’s local store marketing efforts.

Owned by a Fortune 100 company and considered one of the largest companies in the US grocery channel, the brand serves over 4 million customers each week in over 1,300 store locations. To support this impressive scale and future growth, the brand has retained DataSource to implement its MarketNow technology and service solution to power local marketing initiatives and campaigns, as well as to seamlessly support grand openings. The proprietary platform will allow corporate marketers to manage the creative lifecycle from inception through distribution, and provide local store retailers easy access to customizable, multi-channel marketing campaign materials. The services and technology solution will help reduce creative and administrative time, eliminate inefficiencies in the supply chain, enhance reporting and improve budgeting and cost allocation.

Read More

Topics: marketing asset management, leading managed marketing services provider, local store marketing, B2Local Marketing

The Source

The Source for recent events, news, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Subscribe to Email Updates

Recent Posts