Last week’s message at the Direct Marketing Association Integrated Marketing Week in New York was clear; marketers must deliver great customer experience through integrated marketing across multiple channels; web, social, mobile, broadcast, email, in-store, outdoor and beyond. In a panel discussion led by Linda Gharib, SVP of Digital Marketing for Citigroup and Margot Vaughan, SVP for MasterCard the take-away was that marketers and agencies alike are challenged with the task of implementing omni-channel marketing; a seamless, consistent, relevant message available when customers demand necessary information. They stated, “For brand messaging to be effective marketers must understand what phase of the journey customers are experiencing. For example, brand messaging must reflect whether customers are on boarding or current customers.”Read More
MRM in a Managed Services Environment
It’s 2:13 PM and I am in flight. Southwest. WiFi. It’s been a long day, made even longer with a flight in which I have no excuse not to tackle my inbox of unanswered emails. Then it happens. Suddenly the work of 11 months has paid off. I am smiling ear to ear. I receive one of the best emails I have received in a long time. It’s from Kim Collins at Gartner. We have been named a Gartner Cool Vendor in CRM Marketing Applications, 2014. Not only that, but what is written perfectly describes what we do and the pain we solve.Read More
DataSource recently caught up with Renee Middleton; Vice President of Marketing at Taco John’s International, Inc.; to discuss their relationship with the leading provider of branded supply chain management.
Taco John’s originally partnered with DataSource in 2007. The partnership has allowed the restaurant chain to capitalize on DataSource’s industry expertise, innovative technology and robust managed services. DataSource has helped enable the local market while maintaining brand control, increase speed to market, and reduce costs through efficiencies. Middleton said, “Taco John’s is on an extremely aggressive trajectory for new restaurants, sales and profits – and DataSource is a part of the game plan to achieve these goals.”Read More