DataSource in the News!

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Matchbox Food Group Enlists DataSource to Power Local Marketing Initiatives for Portfolio of Restaurant Brands

Posted by Tracy Sloger on 5/9/16 10:44 AM

(KANSAS CITY, MO) – May 9, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that multi-brand concept, Matchbox Food Group, retained DataSource to support Matchbox’s growth and entry into new markets.

Matchbox Food Group LLC, is the operator of Washington, D.C. based restaurant concepts matchbox, DC-3 and Ted's Bulletin. Every Matchbox Food Group restaurant is set to provide customers with a rustic ambiance where talented chefs prepare a variety of simple artisan foods. While each brand has its own story, an unrivaled passion and strong community spirit remain constant.

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Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

Zaxby's Hires DataSource to Power Local Marketing Initiatives

Posted by Tracy Sloger on 5/2/16 1:31 PM

 

(KANSAS CITY, MO) – May 2, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Zaxby’s Franchising LLC, a growing fast casual restaurant brand, has hired the company to provide managed marketing solutions to drive efficiencies in local marketing.

Zaxby's Franchising LLC, ranked No. 25 in 2015 on QSR Magazine’s annual list of the top 50 brands in the quick service and fast casual industries, is headquartered in Athens, Georgia. Zaxby’s currently operates more than 700 locations in 16 states.

Zaxby’s is retaining DataSource to support multi-channel marketing execution, including marketing asset management (MAM) technology, print management, promotional products/apparel and local store marketing. The marketing program is designed to drive efficiencies and ROI across key corporate departments, including training, human resources and marketing.

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Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

DataSource to Provide Denny's Multiple Print Management and Distributed Marketing Functions

Posted by Tracy Sloger on 4/14/16 8:41 AM

(KANSAS CITY, MO) – April 14, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Denny’s Corporation (Denny’s), one of America's largest franchised full-service restaurant chains, has hired the Company to provide managed printing and distribution solutions across multiple departments to drive efficiencies and improve ROI as the popular restaurant brand continues to expand.

For over 60 years, Denny’s has provided patrons with breakfast, lunch and dinner around the clock, each day of the year. As of December 30, 2015, Denny's had 1,710 franchised, licensed, and company restaurants around the world with combined sales of $2.7 billion.

Denny’s is relying upon DataSource to provide a number of managed printing and distribution solutions, including Local Store Marketing items, Print Management, Branded Merchandise and Training Materials. The services will be implemented to support key operating functions across multiple departments including training, human resources, and marketing.

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Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

Eagle Home Mortgage Retains DataSource to Support Brand Growth with Marketing Execution Solutions

Posted by Tracy Sloger on 3/4/16 10:54 AM

(KANSAS CITY, MO) – March 4, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Eagle Home Mortgage has partnered with DataSource to support the brand’s growth by automating and streamlining its marketing efforts in the numerous local regions it serves.

Eagle Home Mortgage is a financial services subsidiary of Lennar Corporation, a S&P 500 real estate and financial services leader, which employs over 6,600 associates nationwide and is one of the nation’s largest home builders with over 800,000 homes sold and delivered.

DataSource will provide its traditional managed marketing services and technology solutions to improve the process of creating, procuring and distributing branded merchandise materials to over 80 branch offices nationally. This will include the development of a customized marketing portal for branch management and mortgage bankers to access branded materials; establishing a network of branded partners to serve as local vendors; manage warehousing and fulfillment; and the ability to track usage, inventory, and maintain budget control for market materials. These marketing initiatives will allow Eagle Home Mortgage to avoid “silo buying” and streamline their marketing efforts while minimizing manual interaction.

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Topics: marketing services, brand management, brand supply chain, store profiling

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