DataSource in the News!

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

DataSource Announces Neil Golden, Former Chief Marketing Officer for McDonald’s USA, as New Board Member

Posted by Jennifer Zamzow on 3/8/18 9:03 AM

(KANSAS CITY, MO) – March 8, 2018 - DataSource, Inc. a leading provider of end-to-end integrated branded supply chain managed services, today announced the appointment of Neil Golden to the Company’s Board of Directors. He is well-known as a Fortune 500 consumer product and retail leader with a long history of Board engagement who has served over 15 years within national leadership and C-Level positions.

Neil is an active member of the faculty at Northwestern University’s Medill School of Integrated Marketing Communications. He also serves as a director on boards for other public and private companies. Prior to joining DataSource, he enjoyed a 24-year career with McDonald’s; including his most recent position as Chief Marketing Officer (CMO) for McDonald's USA. In his six years as CMO, he played an active role on the leadership team resulting in record visitation, sales, profits, market-share, and stock valuation.

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Topics: marketing execution, mananged services provider, datasource, restaurant marketing

DataSource Names Eugene Arokiasamy CTO

Posted by Tracy Sloger on 7/16/14 7:00 AM

DataSource Inc., one of America’s leading managed marketing services providers, today announced the promotion of Eugene Arokiasamy to Chief Technology Officer (CTO).

“Electing strategic, dedicated leaders is crucial to driving our key growth plans,” said David Holland, CEO and President of DataSource “I’ve had the opportunity to work closely with Eugene over the past six years in growing our technology capabilities and building stronger relationships with our clients. Our success is built on great people, intense commitment to our clients, and collaborative leadership that empowers critical customer knowledge. Eugene personifies these qualities.”

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Topics: Eugene Arokiasamy, In The Press, News & Press, datasource

DataSource Names Tracy Sloger Chief Marketing Officer

Posted by Tracy Sloger on 7/16/14 7:00 AM

DataSource Inc., one of America’s leading managed marketing services providers, today announced the promotion of Tracy Sloger to Chief Marketing Officer.

“As an organization known for providing blue chip brands with marketing solutions, it is crucial to have the leader of our own marketing team be someone our clients can identify with,” said David Holland, CEO and President of DataSource “Tracy Sloger exemplifies this role, as someone who leads by example, utilizing best-in-class marketing practices and technology, strengthening our core messaging while increasing our brand reach and exposure.” Read More

Topics: In The Press, Tracy Sloger, News & Press, datasource

In The Press: Kansas City Business Journal; DSI Announces P.F. Chang's

Posted by Tracy Sloger on 4/25/14 9:09 AM

From Kansas City Business Journal

 

DataSource adds tasty addition to client menu: P.F. Chang's

Kansas City-based DataSource, Inc. has scored a contract with Asian restaurant chain P.F. Chang's. This is the first time DataSource has worked with the chain.

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Topics: kc business journal, In The Press, News & Press, datasource, distributed marekting

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