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Gallagher Home Health Hires DataSource to Provide Marketing Resource Management Solutions

Posted by Tracy Sloger on 10/13/14 9:43 AM

(KANSAS CITY, MO) – October 13, 2014 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Gallagher Home Health, a Medicare-certified premier provider of health care services in Pennsylvania, has retained DataSource to provide marketing resource management (MRM) solutions for the brand as it continues to serve families and individuals throughout the region.

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Topics: News & Press, marketing resource management, healthcare supply chain

In The Press: Supply Demand Chain Executive

Posted by David Holland on 7/7/14 3:54 PM

From Supply Demand Chain Executive

The healthcare industry is highly personal, as doctors and nurses often know more about their patients than an individual’s own family. Home healthcare companies and regional networks of clinics must convey stability, strength and confidentiality when attempting to reach new patients and maintain current ones. In an industry that is also very competitive and constantly evolving, the ability to provide branded content with speed to market is paramount. To further complicate the process, healthcare service providers must meet local and state regulations, which requires an attention to detail and consistency across all marketing channels.

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Topics: In The Press, David Holland, News & Press, supply demand chain executive, healthcare supply chain

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