DataSource in the News!

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

DataSource Hires Cameron Thompson as Chief Revenue Officer

Posted by Tracy Sloger on 10/16/14 10:02 AM

KANSAS CITY, MO) – October 16, 2014 -- DataSource Inc., one of America’s leading managed marketing services providers, announced today they have hired Cameron Thompson as Chief Revenue Officer, effective immediately.

With over 25 years of experience in building and sustaining client relationships, Thompson will make an immediate impact within the organization as DataSource continues to establish long-term partnerships with internationally recognized brands in the retail, restaurant, financial, and insurance spaces, among others. Prior to his hiring at DataSource, Thompson was Founder and CEO of Vettia an analytics and Campaign Management start-up. Before that Thompson has held senior leadership roles within publically traded marketing services companies including Acxiom, Harte-Hanks and Peppers and Rogers Group.

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Topics: In The Press

Internationally Renowned Brand Taps DataSource, Inc. to Provide Branded Merchandise

Posted by Tracy Sloger on 9/11/14 4:09 AM

(KANSAS CITY, MO) – September 11, 2014 -- DataSource, Inc., one of America’s leading managed

marketing services providers, announced today they have been retained by an internationally known baked goods and coffee chain to support their holiday retail merchandise execution during the 2014 holiday season.

DataSource will utilize its deep industry knowledge of providing branded retail merchandising solutions, encompassing the design, sourcing, production, and fulfillment of holiday retail merchandise this year. With over 7,000 stores in the United States, the brand is relying upon DataSource to identify the most effective and cost-efficient process to ensure quality and consistency for the brand’s holiday merchandise. Read More

Topics: In The Press, News & Press

Leading National Hospice Care Provider Hires DataSource

Posted by Tracy Sloger on 8/21/14 3:00 AM

(KANSAS CITY, MO) – August 21, 2014 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Compassionate Care, one of the leading hospice care providers in the United States, has contracted the Company to implement a Marketing Resource Management (MRM) program to support brand needs.

DataSource will implement their proprietary MarketNow technology, a comprehensive Marketing Resource Management platform designed to streamline Compassionate Care’s local marketing efforts. DataSource will provide turn-key operational services including design capabilities, printing, fulfillment, distribution, management, and reporting – all of which will reduce overhead costs and maximize marketing efficiencies.

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Topics: In The Press, News & Press

DataSource Names Eugene Arokiasamy CTO

Posted by Tracy Sloger on 7/16/14 7:00 AM

DataSource Inc., one of America’s leading managed marketing services providers, today announced the promotion of Eugene Arokiasamy to Chief Technology Officer (CTO).

“Electing strategic, dedicated leaders is crucial to driving our key growth plans,” said David Holland, CEO and President of DataSource “I’ve had the opportunity to work closely with Eugene over the past six years in growing our technology capabilities and building stronger relationships with our clients. Our success is built on great people, intense commitment to our clients, and collaborative leadership that empowers critical customer knowledge. Eugene personifies these qualities.”

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Topics: Eugene Arokiasamy, In The Press, News & Press, datasource

DataSource Names Tracy Sloger Chief Marketing Officer

Posted by Tracy Sloger on 7/16/14 7:00 AM

DataSource Inc., one of America’s leading managed marketing services providers, today announced the promotion of Tracy Sloger to Chief Marketing Officer.

“As an organization known for providing blue chip brands with marketing solutions, it is crucial to have the leader of our own marketing team be someone our clients can identify with,” said David Holland, CEO and President of DataSource “Tracy Sloger exemplifies this role, as someone who leads by example, utilizing best-in-class marketing practices and technology, strengthening our core messaging while increasing our brand reach and exposure.” Read More

Topics: In The Press, Tracy Sloger, News & Press, datasource

In The Press: Supply Demand Chain Executive

Posted by David Holland on 7/7/14 3:54 PM

From Supply Demand Chain Executive

The healthcare industry is highly personal, as doctors and nurses often know more about their patients than an individual’s own family. Home healthcare companies and regional networks of clinics must convey stability, strength and confidentiality when attempting to reach new patients and maintain current ones. In an industry that is also very competitive and constantly evolving, the ability to provide branded content with speed to market is paramount. To further complicate the process, healthcare service providers must meet local and state regulations, which requires an attention to detail and consistency across all marketing channels.

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Topics: In The Press, David Holland, News & Press, supply demand chain executive, healthcare supply chain

In The Press: ChainStoreAge.com

Posted by David Holland on 5/29/14 12:57 PM

Effective Local Store Marketing

From ChainStoreAge.com

MAY 29, 2014

By David Holland, DataSource

Local store marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locations. Many local marketing campaigns take place in a reactive, disruptive, and last minute environment. These responsive situations provide the greatest opportunity for an emotional connection with the consumer – which is why local store marketing is so important.

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Topics: In The Press, News & Press

In The Press: Kansas City Business Journal; DSI Announces P.F. Chang's

Posted by Tracy Sloger on 4/25/14 9:09 AM

From Kansas City Business Journal

 

DataSource adds tasty addition to client menu: P.F. Chang's

Kansas City-based DataSource, Inc. has scored a contract with Asian restaurant chain P.F. Chang's. This is the first time DataSource has worked with the chain.

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Topics: kc business journal, In The Press, News & Press, datasource, distributed marekting

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