DataSource in the News!

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Leading Grocery Retailer Retains DataSource Technology for Local Marketing Execution

Posted by Tracy Sloger on 3/4/15 7:30 AM

(KANSAS CITY, MO) – March 4, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced a leading grocery chain has hired the Company to provide its customizable MarketNow B2Local® technology and services solution to power the brand’s local store marketing efforts.

Owned by a Fortune 100 company and considered one of the largest companies in the US grocery channel, the brand serves over 4 million customers each week in over 1,300 store locations. To support this impressive scale and future growth, the brand has retained DataSource to implement its MarketNow technology and service solution to power local marketing initiatives and campaigns, as well as to seamlessly support grand openings. The proprietary platform will allow corporate marketers to manage the creative lifecycle from inception through distribution, and provide local store retailers easy access to customizable, multi-channel marketing campaign materials. The services and technology solution will help reduce creative and administrative time, eliminate inefficiencies in the supply chain, enhance reporting and improve budgeting and cost allocation.

Read More

Topics: marketing asset management, leading managed marketing services provider, local store marketing, B2Local Marketing

The Source

The Source for recent events, news, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Subscribe to Email Updates

Recent Posts