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The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

Gartner Recognition Continues for DataSource

Posted by Tracy Sloger on 9/15/15 8:17 AM

Gartner Recognizes DataSource Within Four Categories of their ‘Hype Cycle for CRM’ Report

(KANSAS CITY, MO) – September 15, 2015 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today it has been included within four categories of Gartner’s newest “Hype Cycle for CRM” report, including:

  • MRM: Marketing Asset Management

  • Global Integrated MRM

  • MRM: Marketing Fulfillment, and

  • MRM: Creative Production Management

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Topics: marketing asset management, crm marketing applications, marketing resource management, marketing CRM

Gartner Recognizes DataSource as Cool Vendor in Marketing CRM Applications, 2014

Posted by Tracy Sloger on 4/9/14 3:49 PM

MRM in a Managed Services Environment

It’s 2:13 PM and I am in flight. Southwest. WiFi. It’s been a long day, made even longer with a flight in which I have no excuse not to tackle my inbox of unanswered emails. Then it happens. Suddenly the work of 11 months has paid off. I am smiling ear to ear. I receive one of the best emails I have received in a long time. It’s from Kim Collins at Gartner. We have been named a Gartner Cool Vendor in CRM Marketing Applications, 2014. Not only that, but what is written perfectly describes what we do and the pain we solve.

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Topics: Blog, gartner cool vendor, marketing CRM

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