(KANSAS CITY, MO) – October 13, 2014 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Gallagher Home Health, a Medicare-certified premier provider of health care services in Pennsylvania, has retained DataSource to provide marketing resource management (MRM) solutions for the brand as it continues to serve families and individuals throughout the region.Read More
(KANSAS CITY, MO) – September 11, 2014 -- DataSource, Inc., one of America’s leading managed
marketing services providers, announced today they have been retained by an internationally known baked goods and coffee chain to support their holiday retail merchandise execution during the 2014 holiday season.DataSource will utilize its deep industry knowledge of providing branded retail merchandising solutions, encompassing the design, sourcing, production, and fulfillment of holiday retail merchandise this year. With over 7,000 stores in the United States, the brand is relying upon DataSource to identify the most effective and cost-efficient process to ensure quality and consistency for the brand’s holiday merchandise. Read More
(KANSAS CITY, MO) – August 21, 2014 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Compassionate Care, one of the leading hospice care providers in the United States, has contracted the Company to implement a Marketing Resource Management (MRM) program to support brand needs.
DataSource will implement their proprietary MarketNow technology, a comprehensive Marketing Resource Management platform designed to streamline Compassionate Care’s local marketing efforts. DataSource will provide turn-key operational services including design capabilities, printing, fulfillment, distribution, management, and reporting – all of which will reduce overhead costs and maximize marketing efficiencies.Read More
DataSource Inc., one of America’s leading managed marketing services providers, today announced the promotion of Eugene Arokiasamy to Chief Technology Officer (CTO).
“Electing strategic, dedicated leaders is crucial to driving our key growth plans,” said David Holland, CEO and President of DataSource “I’ve had the opportunity to work closely with Eugene over the past six years in growing our technology capabilities and building stronger relationships with our clients. Our success is built on great people, intense commitment to our clients, and collaborative leadership that empowers critical customer knowledge. Eugene personifies these qualities.”Read More
DataSource Inc., one of America’s leading managed marketing services providers, today announced the promotion of Tracy Sloger to Chief Marketing Officer.“As an organization known for providing blue chip brands with marketing solutions, it is crucial to have the leader of our own marketing team be someone our clients can identify with,” said David Holland, CEO and President of DataSource “Tracy Sloger exemplifies this role, as someone who leads by example, utilizing best-in-class marketing practices and technology, strengthening our core messaging while increasing our brand reach and exposure.” Read More
The healthcare industry is highly personal, as doctors and nurses often know more about their patients than an individual’s own family. Home healthcare companies and regional networks of clinics must convey stability, strength and confidentiality when attempting to reach new patients and maintain current ones. In an industry that is also very competitive and constantly evolving, the ability to provide branded content with speed to market is paramount. To further complicate the process, healthcare service providers must meet local and state regulations, which requires an attention to detail and consistency across all marketing channels.Read More
(KANSAS CITY, MO) – June 30, 2014 -- DataSource Inc., one of America’s leading managed marketing services providers, announced today they have hired John Zell as Chief Operating Officer, effective immediately.Read More
(KANSAS CITY, MO) – June 26, 2014 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced they have entered into an agreement with one of the fastest growing restaurant chains in the United States to provide Marketing Resource Management (MRM) as well as print and marketing supply chain management services.DataSource will implement its proprietary turn-key MarketNow platform, providing the fast growing brand’s 625+ restaurant locations with on-demand access to customizable branded materials. This centralized process will support local store marketing efforts by reducing one-off requests, eliminating obsolescent materials, and streamlining the production, distribution, and tracking of all marketing campaigns, ultimately driving revenue. Read More
Topics: News & Press
(KANSAS CITY, MO) – June 16, 2014 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today they have been retained by a prominent international freight carrier to provide brand supply chain solutions as they continue to increase coverage and sales efforts.Read More
Effective Local Store Marketing
By David Holland, DataSource
Local store marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locations. Many local marketing campaigns take place in a reactive, disruptive, and last minute environment. These responsive situations provide the greatest opportunity for an emotional connection with the consumer – which is why local store marketing is so important.Read More