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In The Press: Brand Power in Print and Promotional Items

Posted by David Holland on 2/10/16 2:27 PM

As Featured on GoPrintandPromo.com

David Holland has made a name for himself in the print world with his innovative supply-chain and marketing services solutions. But while Holland’s career may be a testament to his ability to execute complex strategies, his initial path was more direct. Like many new graduates, he was after two things: passion and financial stability. He found both.

“I was like many [people] after graduating from college in 1980—my first thought was to find a job and make some money,” Holland recalled. “Little did I know that that first job would lead to a passion for an industry that would change in the next 30 years more than [it had] in the prior 200.”

Inspired by the fundamentals of hard work and personal responsibility, Holland climbed the ranks in management for major corporations, including Reynolds and Reynolds Company, and Relizon, the latter of which was eventually acquired by Workflow Management, the parent company of WorkflowOne.

During his presidency at WorkflowOne, Holland led a transition involving new clientdriven technology, with an emphasis on customer satisfaction. He parted ways with the company in 2007, and WorkflowOne’s loss became DataSource’s gain. As president and CEO, Holland has stayed busy spearheading DataSource’s transformation from a broadbased print supply-chain leader to a marketing- and brand-focused partner to big-name retailers, providing marketing as a service.

Read on as Holland talks shop.

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Topics: branded merchandise, promotional products, print on demand, print management

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