DataSource in the News!

The Source for recent events, digital trends, brand management, integrated marketing and supply chain processes for distributed marketers and supply chain managers.

DataSource Announces Neil Golden, Former Chief Marketing Officer for McDonald’s USA, as New Board Member

Posted by Jennifer Zamzow on 3/8/18 9:03 AM

(KANSAS CITY, MO) – March 8, 2018 - DataSource, Inc. a leading provider of end-to-end integrated branded supply chain managed services, today announced the appointment of Neil Golden to the Company’s Board of Directors. He is well-known as a Fortune 500 consumer product and retail leader with a long history of Board engagement who has served over 15 years within national leadership and C-Level positions.

Neil is an active member of the faculty at Northwestern University’s Medill School of Integrated Marketing Communications. He also serves as a director on boards for other public and private companies. Prior to joining DataSource, he enjoyed a 24-year career with McDonald’s; including his most recent position as Chief Marketing Officer (CMO) for McDonald's USA. In his six years as CMO, he played an active role on the leadership team resulting in record visitation, sales, profits, market-share, and stock valuation.

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Topics: marketing execution, mananged services provider, datasource, restaurant marketing

Matchbox Food Group Enlists DataSource to Power Local Marketing Initiatives for Portfolio of Restaurant Brands

Posted by Tracy Sloger on 5/9/16 10:44 AM

(KANSAS CITY, MO) – May 9, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that multi-brand concept, Matchbox Food Group, retained DataSource to support Matchbox’s growth and entry into new markets.

Matchbox Food Group LLC, is the operator of Washington, D.C. based restaurant concepts matchbox, DC-3 and Ted's Bulletin. Every Matchbox Food Group restaurant is set to provide customers with a rustic ambiance where talented chefs prepare a variety of simple artisan foods. While each brand has its own story, an unrivaled passion and strong community spirit remain constant.

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Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

Zaxby's Hires DataSource to Power Local Marketing Initiatives

Posted by Tracy Sloger on 5/2/16 1:31 PM

 

(KANSAS CITY, MO) – May 2, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Zaxby’s Franchising LLC, a growing fast casual restaurant brand, has hired the company to provide managed marketing solutions to drive efficiencies in local marketing.

Zaxby's Franchising LLC, ranked No. 25 in 2015 on QSR Magazine’s annual list of the top 50 brands in the quick service and fast casual industries, is headquartered in Athens, Georgia. Zaxby’s currently operates more than 700 locations in 16 states.

Zaxby’s is retaining DataSource to support multi-channel marketing execution, including marketing asset management (MAM) technology, print management, promotional products/apparel and local store marketing. The marketing program is designed to drive efficiencies and ROI across key corporate departments, including training, human resources and marketing.

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Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

DataSource to Provide Denny's Multiple Print Management and Distributed Marketing Functions

Posted by Tracy Sloger on 4/14/16 8:41 AM

(KANSAS CITY, MO) – April 14, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Denny’s Corporation (Denny’s), one of America's largest franchised full-service restaurant chains, has hired the Company to provide managed printing and distribution solutions across multiple departments to drive efficiencies and improve ROI as the popular restaurant brand continues to expand.

For over 60 years, Denny’s has provided patrons with breakfast, lunch and dinner around the clock, each day of the year. As of December 30, 2015, Denny's had 1,710 franchised, licensed, and company restaurants around the world with combined sales of $2.7 billion.

Denny’s is relying upon DataSource to provide a number of managed printing and distribution solutions, including Local Store Marketing items, Print Management, Branded Merchandise and Training Materials. The services will be implemented to support key operating functions across multiple departments including training, human resources, and marketing.

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Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

In The Press: Beyond Technology: 5 Keys to Managing Menu Updates

Posted by Lorie Zacharias-Verdi on 6/23/15 9:44 AM

As Featured in FastCasual.com

While many restaurant operators may be in good shape when it comes to meeting the caloric-labeling deadline of December 1, not all have considered the (print) execution efforts for menu boards, to-go menus, catering menus and related signage.  All printed and digital items must contain current nutritional data, and the execution solution that streamlines the production and delivery of these printed items is the key ingredient to a successful implementation.

So, what does this solution look like? 

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Topics: restaurant marketing, managed services provider

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