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Eagle Home Mortgage Retains DataSource to Support Brand Growth with Marketing Execution Solutions

Posted by Tracy Sloger on 3/4/16 10:54 AM

(KANSAS CITY, MO) – March 4, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Eagle Home Mortgage has partnered with DataSource to support the brand’s growth by automating and streamlining its marketing efforts in the numerous local regions it serves.

Eagle Home Mortgage is a financial services subsidiary of Lennar Corporation, a S&P 500 real estate and financial services leader, which employs over 6,600 associates nationwide and is one of the nation’s largest home builders with over 800,000 homes sold and delivered.

DataSource will provide its traditional managed marketing services and technology solutions to improve the process of creating, procuring and distributing branded merchandise materials to over 80 branch offices nationally. This will include the development of a customized marketing portal for branch management and mortgage bankers to access branded materials; establishing a network of branded partners to serve as local vendors; manage warehousing and fulfillment; and the ability to track usage, inventory, and maintain budget control for market materials. These marketing initiatives will allow Eagle Home Mortgage to avoid “silo buying” and streamline their marketing efforts while minimizing manual interaction.

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Topics: marketing services, brand management, brand supply chain, store profiling

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