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Zaxby's Hires DataSource to Power Local Marketing Initiatives

Posted by Tracy Sloger on 5/2/16 1:31 PM

 

DataSource to Provide Zaxby's Local Store Marketing Execution(KANSAS CITY, MO) – May 2, 2016 -- DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Zaxby’s Franchising LLC, a growing fast casual restaurant brand, has hired the company to provide managed marketing solutions to drive efficiencies in local marketing.

Zaxby's Franchising LLC, ranked No. 25 in 2015 on QSR Magazine’s annual list of the top 50 brands in the quick service and fast casual industries, is headquartered in Athens, Georgia. Zaxby’s currently operates more than 700 locations in 16 states.

Zaxby’s is retaining DataSource to support multi-channel marketing execution, including marketing asset management (MAM) technology, print management, promotional products/apparel and local store marketing. The marketing program is designed to drive efficiencies and ROI across key corporate departments, including training, human resources and marketing.

“We are excited to commence work with Zaxby’s Franchising LLC, a brand that requires marketing support that can scale with corporate initiatives,” said David Holland, CEO of DataSource. “DataSource has proven to be an integral partner for brands in the restaurant industry that require daily support to maintain exceptional customer experience. We are confident that our restaurant marketing technology solutions and expertise will allow Zaxby’s to continue adding franchises while supporting marketing strategies with cost efficient planning, improved local execution capabilities, and speed-to-market.”

 

About Zaxby's 

Enjoying great chicken in an atmosphere where you could be yourself? That’s what childhood friends Zach McLeroy and Tony Townley wanted to achieve when they founded Zaxby’s back in the 1990s. Many years and locations later, Zaxby’s is still delivering on that promise: to serve delicious chicken fingers, wings, sandwiches and salads in a fun, offbeat atmosphere where customers are welcomed as friends. As of April 2016, Zaxby’s has grown to more than 700 locations in 16 states and is headquartered in Athens, Georgia. For more information, visit zaxbys.com or zaxbysfranchising.com.

About DataSource, Inc.

DataSource, Inc., based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at www.data-source.com and follow them on Facebook and Twitter @DataSourceInc

 

Topics: marketing services, restaurant marketing, brand management, distributed marketing, print management

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